PHAC Dementia Policy / ASPC Politiques sur la démence (PHAC/ASPC)
The Public Health Agency of Canada would like to thank the many individuals and organizations who provided input for the 2021 report. We encourage you to continue sharing information on dementia-related initiatives with us at the PHAC Dementia Policy Secretariat. Your input contributes to a more comprehensive understanding of dementia-related efforts underway in Canada. Tracking these efforts also helps to identify remaining gaps and informs our work at the Public Health Agency of Canada as we pursue initiatives that contribute to the implementation of the national dementia strategy.
Public Education Campaign
In support of the national objective of Canada’s dementia strategy to improve the quality of life of people living with dementia and caregivers, PHAC has recently launched an awareness campaign focused on reducing stigma by educating Canadians about dementia and how to best support and interact with people living with this condition. A multi-media national advertising campaign will take place from January 17 to March 13 on television, digital platforms and newspapers.
At the same time, a public relations tour is taking place from mid-January to the end-of February 2022, with our two national spokespersons, Jay Ingram and François Morency, who have both lost their mothers to dementia and have agreed to share their stories.
Watch the 30-second video ad running on TV and Web.
Please reach out to us should you have any questions on our outreach activities or would like to share some of our campaign messages.
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